1200 dry cleaning machines 1200 dry cleaning machines 800 Texcare Asia 2024 China

Firbimatic was a great success with the public at the recent Texcare Asia 2024 in Shanghai, the largest trade fair of the sector in China. 
Firbimatic was present with dry-cleaning machines in no less than two booths organised in the best possible way by two of Firbimatic's local distributors, and not with a simple stand representing the company as most brands did as they had no sales network on site.
Firbimatic opened its doors to the world's largest market thanks to a solid business plan capable of responding to all the economic and bureaucratic peculiarities of the Asian giant, giving a key role to commercial positioning strategy and communication. 

Since the early 1990s, Firbimatic has invested in the creation of a branch in Shanghai equipped with a dedicated sales office and warehouse to house machines with prompt delivery. The sales office played the fundamental role of creating a capillary sales and technical assistance network capable of effectively covering the 22 provinces of China.

Strategic positioning certainly influences Chinese consumers' perception of the product. The high mistrust of the Chinese towards the quality standards of local products has made it possible to transform our made-in-Italy products into attractive and desirable goods worthy of investment even at a higher price.

High quality standards, high washing performance, and product reliability have been the cornerstones of a targeted company policy that over time has consecrated Firbimatic as the undisputed reference brand for Franchising washing chains, large industrial washing centres, and the most renowned hotel chains.
The cornerstone of the communication strategy has always been the Firbimatic brand identity, declined over time according to the needs and attitudes of the Chinese market. The brand's personality and distinctive traits have always permeated each piece of content, defining the key concepts that represent it, its values, and its visual peculiarities.

Firbimatic offers professionals a wide range of dry cleaning machines for multiple applications, the result of decades of experience and research. 
Our team is at your complete disposal to offer personalised advice, helping you to choose the most suitable solution for your operating environment. Contact us for more information.